The Florida Family Association office is sending emails to the CEOs and Marketing VPs of companies that advertised during the G4TV show called Rated A for Adult.

G4TV means Games For Television.  It is a channel that thousands of teenagers and children tune in to watch television programs about video gaming.

Rated A for Adult is a show about the smut industry.  It features smut conventions, adult videos, adult toys and adult actors.

Sadly, this show about the smut industry is on a channel that targets our youth.
 
Lifelock, Revlon and DenTek Oral recently responded with an email to inform Florida Family Association that their companies would not advertise on Rated A for Adult in the future.  Their emails are posted below.

Many other companies have stopped advertising during Rated A for Adult since Florida Family Association’s last report on this show.  Those companies that have stopped advertising include: Activision Blizzard ( Cabela’s Dangerous Hunt, Guitar Hero, World of Warcraft), Boost Mobile, Capcom USA, (Dead Rising 2), Carbonite, Chrysler Group (Jeep), Electronic Arts (Bullet Storm, Dead Space 2), Dead Space Aftermath, Madden NFL 11, Fitness IQ (Shake Weight), GameStop, IdeaVillage, Lumber Liquidators, Mishan & Sons, NutriSystem, Perfetti Van Melle USA (Mentos), Rent A Center, Samsung Electronics, Sixense True Motion Devkit and Sony (PS3).

Revlon responded with the following email:

----- Original Message -----
From: Kress, Kimberly
To: davidcaton@floridafamily.org
Sent: Friday, May 27, 2011 10:31 AM
Subject: RE: Mitchum Advanced Control advertised during Rated A for Adult

Dear Mr. Caton,

Thank you for contacting Mr. Ennis.  Revlon agrees that “Rated A for Adult” is not an appropriate program during which our commercials should air.  After thoroughly looking into the matter, we determined that the airing was due to an unforeseen clerical error.  We appreciate you bringing this incident to our attention and wish you all the best for a wonderful holiday weekend.

Best,
Kimberly

Kimberly S. Kress
Senior Director, Public Relations and Talent Management
Revlon, Inc.
237 Park Avenue
New York, NY 10017
Kimberly.Kress@revlon.com

DenTek Oral responded with the following email:

-----Original Message-----
From: David Fox
Sent: Friday, May 27, 2011 11:29 AM
To: 'davidcaton'
Subject: RE: Dentek advertised during Rated A for Adult

Mr. Caton-

We did not authorize or run any advertising during the time period you mentioned, nor did we ever intentionally run on the program you mentioned below. This can only be explained as a trafficking mistake at the local cable operator. We have no plans to advertise on this program in the future.

David Fox
CEO
DenTek Oral Care
dfox@dentek.com

Lifelock responded with the following email:

----- Original Message -----
From: Andrew Wyant
To: davidcaton@floridafamily.org
Sent: Thursday, June 02, 2011 2:38 PM
Subject: LifeLock advertising

Dear Mr. Caton,

Thank you for your e-mails to Todd Davis regarding LifeLock’s commercials.

We were certainly surprised and dismayed to hear our commercial had appeared during objectionable programming.  While we support free speech, we would not choose this type of programming for advertising our services.  Neither we nor our media agency chose this program and it appears that the network or affiliate may have aired our commercial in the show you described to “make-good” for advertising which had not otherwise run.  

We have provided instructions to make our partners aware that we do not wish to have our advertising appear in programs such as the one you mentioned in your note.

Best regards,
Andrew Wyant
Vice President Marketing | LifeLock® - Relentlessly Protecting Your Identity™
480.457.2007 Office | 480.282.1261 Cell
Andrew.Wyant@lifelock.com
60 E. Rio Salado Parkway, Suite 400, Tempe, AZ 85281

Please feel free to send an email to thank these officials.  Their email addresses are listed below their names.  

Florida Family Association places a priority on monitoring shows which target our children with explicitly immoral content.  Rated A for Adult is one of those shows.  In most cases including this one, Florida Family Association is the only pro-family organization that contacts advertisers.