MTV tried to convince mainstream advertisers that the content of Degrassi presented important teen issues in a responsible manner.  However, the super majority of mainstream companies stopped advertising on this show after Florida Family Association repeatedly informed them about the extreme content involving bizarre sexual role playing and drug abuse and overdose of the program.

The interactions of three Degrassi characters demonstrate one faction of the irresponsible content of this show.  The transgender female to male character Adam is intimately interested in a bi-sexual female Fiona.  However, Fiona is confused as to whether she is lesbian or bi-sexual while she interacts with Riley.  Riley is an open homosexual and starting quarterback for the high school football team.  The odds of this mix of sordid sexual deviations occurring in any high school at this high social clique level are a million to one.  Yet, MTV targets our children and teens on their Teen Nick channel with this garbage numerous times a week and tries to sell it as programming that treats serious teen matters responsibly.

Florida Family Association has issued several email alerts regarding Degrassi over the past two years which have resulted in a large number of companies pulling off the program.  The last email campaign identified Nationwide, Hewlett Packard, Verizon and Colgate as new advertisers and encouraged them to stop supporting Degrassi with their advertising dollars.  All four companies, Nationwide, Hewlett Packard, Verizon and Colgate, have not advertised in the recent months. 

Kellogg's responded to one of many emails the Florida Family Association office sends out to companies each week that advertise during numerous shows.