Click here to send your email to thank Harley-Davidson for its decision and encourage it to focus exclusively on growing the sport of motorcycling.

CNN published a report titled: Harley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign.  Another media would have been quoted but CNN report provided the most information.  The article reports in part:   

Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major American brand to backtrack from DEI policies it had supported in recent years.

Harley-Davidson faced pressure online from Robby Starbuck, a conservative activist who has successfully taken on DEI policies at several American companies. 

 “We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community,” the company wrote in a statement posted on X.

The company added that “we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”

But the company said it would review all sponsorships and outside organizations the company affiliates with, and the company will establish a central clearinghouse for approvals of those relationships. It also suggested it would drop some sponsorships, including LGBTQ+ Pride festivals, saying the brand going forward would focus exclusively on growing the sport of motorcycling. Harley-Davidson, based in Milwaukee, had previously been a longtime corporate member of the Wisconsin LBGT Chamber of Commerce.

The company also said it would end its relationship with the Human Rights Campaign, a leading LGBTQ+ advocacy group.

“We remain committed to listening to all members of our community,” the company said in the statement.

The report indicates that Harley-Davidson would review all sponsorships … which indicates that the company may need to hear from more people to rid itself of all woke leftist support.

Additionally, it is a certainty that the Human Rights Campaign (LGBTQ+) and other leftist organizations will put pressure on Harley-Davidson not to end DEI and LGBTQ+ programs.

Therefore, it is important to show support to Harley-Davidson for its decision and encourage it to fulfill its statement “the brand going forward would focus exclusively on growing the sport of motorcycling.”    

Florida Family Association has prepared an email for you to send to thank Harley-Davidson for its decision and encourage it to focus exclusively on growing the sport of motorcycling.

To send your email, please click the following link, enter your name and email address then click the "Send Your Message" button. You may also edit the subject or message text if you wish.

Click here to send your email to thank Harley-Davidson for its decision and encourage it to focus exclusively on growing the sport of motorcycling.

Contact info

George Prassas
Vice President of Corporate Communications
george.prassas@harley-davidson.com

investor.relations@harley-davidson.com