The Daily Mail published an article titled: American Girl is accused of 'stripping away all innocence' in book that teaches children as young as THREE how to change gender by asking doctors for puberty blockers. The article states in part:
• A Smart Girl's Guide: Body Image, gives advice to girls as young as three years old on how to change their gender by asking doctors for puberty blockers
• A passage in the book advises: 'If you haven't gone through puberty yet, the doctor might offer medicine to delay your body's changes'
• It also provides a list of resources for organizations the children can turn to 'if you don't have an adult you trust'
• Parents have since slammed the book's contents as 'deceptive and dangerous
• The 96-page book - billed as a 'guide' - is marketed to girls aged between three and 12
The popular American Girl doll brand is facing backlash for pushing children as young as three years old into changing their gender.
A Smart Girl's Guide: Body Image, contains lines that give advice to prepubescents on how to change their gender - without their guardians' blessing. Parents have since slammed the book's contents as 'deceptive and dangerous.
A passage in the book - marketed to girls aged between three and 12 advises: 'If you haven't gone through puberty yet, the doctor might offer medicine to delay your body's changes, giving you more time to think about your gender identity.'
It also provides a list of resources for organizations the children can turn to 'if you don't have an adult you trust'.
The book, penned by resident American Girl author Mel Hammond, is currently available on shelves in bookstores across the country and on the company's website.
It is truly irresponsible for the American Girl Smart Girls Guide to push children as young as three years old into changing their gender. Children are too young to make such a permanent decision for a lifetime. Many children who transitioned in years past regret their decision as wrong putting them at greater risk of suicide. Usurping parental responsibility for adolescent transitioning is outrageous.
Mattel owns American Girl. The americangirl.com website states: As a wholly owned subsidiary of Mattel, we are one of the nation’s top omni-channel marketers, with direct, retail, and publishing divisions to serve the American Girl brand and our customers.
Florida Family Association has prepared an email for you to send to encourage Mattel officers and directors to discontinue the guide and such harmful advocacy.
Click here to send your email to Mattel. (For Gmail.com, Hotmail.com, Msn.com, live.com and other email clients that require comma separation of addresses.)
Click here to send your email to Mattel (For Yahoo.com, Comcast.net, Frontier.com, AOL and other IPS that limit the number of email addresses to one.) YAHOO works best in Yahoo Mobile App, not so well with internet browser.
Click here to send your email to Mattel. (For Outlook and other email clients that require semicolon separation of addresses.)
Unlike most of Florida Family Association's action emails this email is designed to open in your email client because Mattel is blocking normal form emails sent through the Florida Family Association email server. If the above link does not open in your email browser or if the email is returned to you please prepare an email by copying the suggested subject line, content and email addresses provided below in your own email client. Please feel free to change the wording.
Suggested subject line:
American Girl proselytizing children to transition is irresponsible, reprehensible.
Suggested content:
It is truly irresponsible for the American Girl Smart Girls Guide to push children as young as three years old into changing their gender. Children are too young to make such a permanent decision for a lifetime. Many children who transitioned in years past regret their decision as wrong putting them at greater risk of suicide. Usurping parental responsibility for adolescent transitioning is outrageous. Please discontinue the guide and such harmful advocacy.
Email String separated by commas
ynon.kreiz@mattel.com,
richard.dickson@mattel.com,
todd.bradley@oneequity.com,
adriana@cisneros.com,
dferguson@scarlettinvestments.com,
roger.lynch@condenast.com,
dominic.ng@eastwestbank.com,
alewnes@adobe.com,
judy.olian@qu.edu
Email String separated by semicolons
ynon.kreiz@mattel.com;
richard.dickson@mattel.com;
todd.bradley@oneequity.com;
adriana@cisneros.com;
dferguson@scarlettinvestments.com;
roger.lynch@condenast.com;
dominic.ng@eastwestbank.com;
alewnes@adobe.com;
judy.olian@qu.edu
Contact information:
Mattel officers
Ynon Kreiz, CEO, Chairman
ynon.kreiz@mattel.com
Richard Dickson, COO
richard.dickson@mattel.com
Mattel Board of Directors
R. Todd Bradley
Operating Partner, One Equity Partners
todd.bradley@oneequity.com,tbradley@oneequity.com,
Adriana Cisneros
CEO of Cisneros
acisneros@cisneros.com,adriana@cisneros.com,
Michael Dolan
Former CEO of Bacardi Limited
Email not available
Diana Ferguson
Principal of Scarlett Investments LLC
dferguson@scarlettinvestments.com,
Soren Laursen
Former CEO of TOP-TOY
Roger Lynch
CEO of Conde Nast
roger.lynch@condenast.com,
Dominic Ng, Director
East West Bancorp, Inc.
dominic.ng@eastwestbank.com
Ann Lewnes
Adobe Systems Incorporated, CMO
alewnes@adobe.com
Judy Olian, PhD
President, Quinnipiac University
judy.olian@qu.edu
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